Identifying Hidden Needs (Innbundet)

Creating Breakthrough Products


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Forfatter: , og
Innbinding: Innbundet
Utgivelsesår: 2010
Antall sider: 285
Forlag: Palgrave Macmillan
Språk: Engelsk
ISBN/EAN: 9780230219762
Omtale: Identifying Hidden Needs
Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs, and this book demonstrates innovative ways to achieve this.

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