Imagination Engineering 2e (Heftet)

a toolkit for business creativity



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Forfatter: og
Innbinding: Heftet
Utgivelsesår: 1999
Antall sider: 224
Forlag: Pearson Education Limited
Språk: Engelsk
ISBN/EAN: 9780273649298
Omtale Imagination Engineering 2e
A roadmap from here to there when you don't know where there is.Creativity isn't simply important to the manager of the future; it's essential. Innovation, differentiation and "out of the box" thinking are the ultimate sources of commercial advantage in our age of ultra-competitiveness. And like every other essential business skill, creativity can be developed.Imagination Engineering offers a proven and highly successful formula for developing your business creativity skills. Putting problem solving and idea generating techniques into a convenient and easy to remember framework. This highly practical and enjoyable guide covers all the stages of the creative process from identifying a problem to implementing a solution.

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