Improve Your Copywriting: Teach Yourself (Heftet)

Serie: TY Business Skills 

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Innbinding: Heftet
Utgivelsesår: 2010
Antall sider: 368
Forlag: Hodder & Stoughton General Division
Språk: Engelsk
Serie: TY Business Skills
ISBN/EAN: 9781444102956
Omtale Improve Your Copywriting: Teach Yourself
Fully revised for today's practical copywriting requirements, Improve your Copywriting, by one of the UK's leading copywriters, reveals some of advertising's greatest creative secrets.From planning to implementation, it will guide you step-by-step through copywriting skills for a range of disciplines, including:- the internet- radio and TV- business-to-business- public relations- recruitment- charities- ... and many more!Throughout the book you'll find quick tips and author insights summarizing what you have read and exercises for you to do. A practical glossary with useful addresses will help you to build you skills even further.So if you are ready to have fun whilst learning how to succeed in one of the most exciting areas of marketing communications, read this book and explore your full copywriting potential.NOT GOT MUCH TIME?One and five-minute introductions to key principles to get you started.AUTHOR INSIGHTSLots of instant help with common problems and quick tips for success, based on the author's many years of experience.TEST YOURSELFTests in the book and online to keep track of your progress.EXTEND YOUR KNOWLEDGEExtra online articles to give you a richer understanding of copywriting.TRY THISInnovative exercises illustrate what you've learnt and how to use it.

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