Influence (Heftet)

The Psychology of Persuasion

Serie: Collins Business Essentials 

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Forfatter:
Innbinding: Heftet
Utgivelsesår: 2007
Antall sider: 336
Forlag: HarperCollins Publishers Inc
Språk: Engelsk
Serie: Collins Business Essentials
ISBN/EAN: 9780061241895
Omtale: Influence
"Influence", the classic book on persuasion, explains the psychology of why people say "yes" - and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader - and how to defend yourself against them. Perfect for people in all walks of life, the principles of "Influence" will move you toward profound personal change and act as a driving force for your success.

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