Innovate or Perish (Innbundet)

Managing the Enduring Technology Company in the Global Market

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Innbinding: Innbundet
Utgivelsesår: 2007
Antall sider: 336
Forlag: John Wiley and Sons Ltd
Språk: Engelsk
ISBN/EAN: 9780471779308
Omtale: Innovate or Perish
Essential reading for IP managers and corporate executives, Innovate or Perish is a new road map equipping readers with the principles and tools needed for their companies to compete in the emerging creativity economy. Edited by Edward Kahn, this seminal book includes contributions from seasoned intellectual property (IP) professionals--including Ed Walsh, Karl Jorda, Wayne Jaeschke, Abha Divine, and Damon Matteo.

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