Innovation in Luxury Fashion Family Business (Innbundet)

Processes and Products Innovation as a Means of Growth


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Innbinding: Innbundet
Utgivelsesår: 2014
Antall sider: 195
Forlag: Palgrave Macmillan
Språk: Engelsk
ISBN/EAN: 9781137498649
Omtale Innovation in Luxury Fashion Family Business
A large number of family businesses operate in the luxury fashion sector which shows their importance as a source of growth, development and social and economic stability. This book analyses how a strategy of innovation in terms of products and processes can offer a competitive advantage to family businesses operating in the luxury fashion sector.

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