Inside Coca-Cola (Heftet)

A CEO's Life Story of Building the World's Most Popular Brand


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Innbinding: Heftet
Utgivelsesår: 2012
Forlag: St Martin's Press
Språk: Engelsk
ISBN/EAN: 9781250013712
Omtale Inside Coca-Cola
This first book by a Coca-Cola CEO tells an extraordinary personal and professional worldwide story. Isdell helped put out huge public relations fires (India and Turkey), opened markets (Russia, Eastern Europe, Philippines, and Africa), championed Muhtar Kent, the current Turkish-American CEO, all while living the ideal of corporate responsibility.

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