Intangibles in Competition and Cooperation (Innbundet)

Euro-Asian Perspectives

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Innbinding: Innbundet
Utgivelsesår: 2001
Antall sider: 400
Forlag: Palgrave Macmillan
Språk: Engelsk
ISBN/EAN: 9780333960196
Omtale: Intangibles in Competition and Cooperation
The management of intangibles in cooperation and competition engenders and encompasses a dynamic nexus of organizational learning, innovation, and capabilities. This book is a major step forward in grasping and developing the theory of intangibles. Contributions on theoretical proposals, empirical findings and case studies from Asia and Europe challenge the dominant Anglo-American paradigms and cooperation and competition are redefined in the light of Euro-Asian experience on managing intangibles. The contributors are experts in the field of intangibles, knowledge management, and its applications in Asia and Europe. This book will be a valuable reference for managers seeking to broaden their understanding of intangibles-management issues.

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