Integrated Brand Marketing and Measuring Returns (Heftet)

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Innbinding: Heftet
Utgivelsesår: 2014
Antall sider: 181
Forlag: Palgrave Macmillan
Språk: Engelsk
ISBN/EAN: 9781349367054
Kategori: Markedsføring og Økonomi og ledelse
Omtale Integrated Brand Marketing and Measuring Returns
A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation, how the component parts of integrated brand marketing are working. This book explores this criteria.

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