International Business (Heftet)



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Forfatter: og
Innbinding: Heftet
Utgivelsesår: 2012
Antall sider: 800
Forlag: Pearson Education Limited
Språk: Engelsk
ISBN/EAN: 9780273760979
Omtale: International Business
International Business provides students with a comprehensive introduction to International Business from authors at the forefront of research in international and strategic management. Taking a regional approach, this text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies -- the EU, the US and Japan -- as well as emerging markets in world trade, such as Brazil, India and China. The book also integrates analysis of the competitive environment and the internal resources of the firm to provide a strategic view of international business. The book is written for students on undergraduate and postgraduate degree programmes in business, or business-related disciplines.

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