International Business (Innbundet)

Economics and Anthropology, Theory and Method


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Innbinding: Innbundet
Utgivelsesår: 1998
Antall sider: 295
Forlag: Palgrave Macmillan
Språk: Engelsk
ISBN/EAN: 9780333687505
Omtale International Business
This innovative new text brings together the disciplines of economics and social anthropology to provide a refreshing and unique perspective on international business. The bridge building nature of transaction cost economics is utilised to provide coherence for a dialogue of ideas, concepts and methods of analysis. The unique approach spanning both theory and practice, provides new insights into some of the central issues in international business including international joint venture strategy, the internationalization process and organizing for innovation in multinational companies.

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