International Marketing (Heftet)



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Forfatter: og
Innbinding: Heftet
Utgivelsesår: 2014
Antall sider: 624
Forlag: John Wiley & Sons Inc
Språk: Engelsk
ISBN/EAN: 9781118830284
Omtale: International Marketing
* Offering more real-world application and experience, this book arms marketing professionals with a true understanding of the concepts needed to achieve a global reach * Uncovers all the latest trends and hot topics in the field * Emphasizes the multilateral nature of marketing * Prepares readers to manage global marketing activities in an increasingly competitive environment

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