International Place Branding Yearbook 2012 (Innbundet)

Managing Smart Growth and Sustainability

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Innbinding: Innbundet
Utgivelsesår: 2012
Antall sider: 296
Forlag: Palgrave Macmillan
Språk: Engelsk
ISBN/EAN: 9780230279520
Kategori: Naturvitenskap og Ordbøker og oppslagsverk
Omtale: International Place Branding Yearbook 2012
This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets. It focuses on sustainability and smart growth.

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