Internationalisation (Innbundet)

Process, Context and Markets

Serie: Academy of International Business Vol 4

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Innbinding: Innbundet
Utgivelsesår: 1998
Antall sider: 295
Forlag: Palgrave Macmillan
Språk: Engelsk
Serie: Academy of International Business
Serienummer: Vol 4
ISBN/EAN: 9780333699430
Kategori: Markedsføring og Økonomi og ledelse
Omtale: Internationalisation
This fourth volume in the "Academy of International Business Series" examines three main areas of internationalization: the internationalization process; competitive advantage in an international context; and international business in emerging markets. The cohesive theme threading through the chapters comprises the twin objectives of assessing the current state-of-the-art research into international business phenomena and looking forward to emerging research themes for the new milennium.

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