Interpreting Communication Research (Heftet)

A Case Study Approach

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Forfatter: , , og
Innbinding: Heftet
Utgivelsesår: 1992
Antall sider: 338
Forlag: Pearson Education (US)
Språk: Engelsk
ISBN/EAN: 9780135891100
Omtale: Interpreting Communication Research
Introduces the communication research process to enable readers with little or no background become familiar with the various methods of research. The authors use a case study method to examine a collection of research articles which focus on the various areas of communication - small group, interpersonal, organisational, public, legal, health and mass communication. Fours major methodologies are explained - experimental, survey, textual analysis and ethnography, in each case their strengths and weaknesses are discussed.

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