Interpreting Communication Research (Heftet)

A Case Study Approach


, , og

Legg i ønskeliste

Forfatter: , , og
Innbinding: Heftet
Utgivelsesår: 1992
Antall sider: 338
Forlag: Pearson Education (US)
Språk: Engelsk
ISBN/EAN: 9780135891100
Omtale Interpreting Communication Research
Introduces the communication research process to enable readers with little or no background become familiar with the various methods of research. The authors use a case study method to examine a collection of research articles which focus on the various areas of communication - small group, interpersonal, organisational, public, legal, health and mass communication. Fours major methodologies are explained - experimental, survey, textual analysis and ethnography, in each case their strengths and weaknesses are discussed.

Til toppen

Flere bøker av Lawrence R. Frey, Carl H. Botan, Paul G. Friedman og Gary L. Kreps: