It's Not Just PR (Heftet)

Public Relations in Society



Legg i ønskeliste

Forfatter: og
Innbinding: Heftet
Utgivelsesår: 2013
Antall sider: 168
Forlag: John Wiley & Sons Inc
Språk: Engelsk
ISBN/EAN: 9781118554005
Omtale It's Not Just PR
In the second edition of their award-winning book, W. Timothy Coombs and Sherry J. Holladay provide a broad and thorough look at the field of public relations in the world today and assess its positive and negative impact on society s values, knowledge, and perceptions.
Uses a range of global, contemporary examples, from multi-national corporations through to the non-profit sectorUpdated to include discussion of new issues, such as the role and limitations of social media; the emergence of Issues Management; how private politics is shaping corporate behavior; and the rise of global activism and the complications of working in a global worldCovers the search within the profession for a definition of PR, including the Melbourne Mandate and Barcelona PrinciplesBalanced, well organized, and clearly written by two leading scholars

Til toppen

Flere bøker av W. Timothy Coombs og Sherry J. Holladay: