Kellogg on Advertising and Media (Innbundet)

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Innbinding: Innbundet
Utgivelsesår: 2008
Antall sider: 304
Forlag: John Wiley and Sons Ltd
Språk: Engelsk
ISBN/EAN: 9780470119860
Omtale: Kellogg on Advertising and Media
In Kellogg on Advertising and Media , members of the world's leading marketing faculty explain the revolutionized world of advertising. The star faculty of the Kellogg School of Management reveal the biggest challenges facing marketers today- including the loss of mass audiences, the decline of broadcast television advertising, and the role of online advertising- and show you how to advertise successfully in this new reality. Based on the latest research and case studies, this book shows you how to find and engage audiences in a chaotic media climate.

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