Key Concepts in E-commerce (Heftet)

Serie: Palgrave Key Concepts 


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Innbinding: Heftet
Utgivelsesår: 2007
Antall sider: 328
Forlag: Palgrave Macmillan
Språk: Engelsk
Serie: Palgrave Key Concepts
ISBN/EAN: 9780230516717
Omtale: Key Concepts in E-commerce
E-Commerce is making an ever-bigger impact on the way businesses operate. "Key Concepts in e-Commerce" offers readers an introduction to the many words, terms and phrases that abound in this fast developing and increasingly popular discipline. Presented from a business and marketing perspective, the book contains over 600 entries arranged alphabetically for ease of use, and is fully cross-referenced.

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