KFC in China (Heftet)

Secret Recipe for Success


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Innbinding: Heftet
Utgivelsesår: 2008
Antall sider: 208
Forlag: John Wiley and Sons Ltd
Språk: Engelsk
ISBN/EAN: 9780470823842
Omtale: KFC in China
Ranked #5 in INSEAD's Top Ten Knowledge Articles for Q2 2009 This book examines the major contributing factors which catapulted KFC to the top of the Chinese restaurant service industry in less than two decades. It focuses on KFC China's competitive differentiators, and how they jelled in support of a coherent business strategy, and of each other. The successful execution of KFC China's business strategy has since been rewarded with an unlikely industry leadership position in growth, profitability, market share, and brand recognition in the world's fastest growing economy.

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