"Imagine a workplace where every employee is aware of the things they do - or fail to - that prevent them from being more productive and valuable. Imagine a company where everyone speaks openly and honestly about their weaknesses and are committed to strengthening and overcoming them. Imagine an environment where colleagues help each other become more efficient and less disruptive by speaking the truth about what detracts from the team's effort and objectives. Imagine a place where the firm's most talented employees know exactly what they need to do to attain a leadership position. This is no fantasy workplace, it can be your business if you listen to Joseph Azelby and Robert Azelby.