Kleppner's Advertising Procedure (Innbundet)

United States Edition

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Forfatter: , og
Innbinding: Innbundet
Utgivelsesår: 2010
Antall sider: 840
Forlag: Pearson Education (US)
Språk: Engelsk
ISBN/EAN: 9780136110828
Omtale Kleppner's Advertising Procedure
An all-inclusive introduction to the exciting and dynamic world of advertising. Kleppner's Advertising Procedure introduces readers to advertising by providing insight from professionals and recent examples that highlight the best advertisements and promotional techniques. This text also provides readers with a clear, comprehensive look at the roles practitioners play from three key perspectives: a firm's marketing/advertising department, an ad agency professional, and media executives. The eighteenth edition reflects how new media has changed advertising.

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