Knowledge@Wharton on Building Corporate Value (Innbundet)


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Forfatter: , , og
Innbinding: Innbundet
Utgivelsesår: 2002
Antall sider: 228
Forlag: John Wiley and Sons Ltd
Språk: Engelsk
ISBN/EAN: 9780471008309
Kategori: Data og Økonomi og ledelse
Omtale: Knowledge@Wharton on Building Corporate Value
Offers a new way of looking at the perplexing circumstances surrounding business today. Knowledge@Wharton on Building Corporate Value examines the financial and strategic approaches for bringing companies back from the bleeding edge. Through a combination of research, Wharton Executive Education programs and events, and company cases and interviews with industry leaders, this book delivers epiphanies for managers who have lost their way in the e-craze. The authors provide a framework for applying more robust and rigorous approaches to financing, outsourcing, R&D, company infrastructure, and customer relationship management.

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