Leap to Globalization (Innbundet)

Creating New Value from Business without Borders

Forfatter:

og

Legg i ønskeliste

Forfatter: og
Innbinding: Innbundet
Utgivelsesår: 2002
Antall sider: 176
Forlag: John Wiley & Sons Inc
Språk: Engelsk
ISBN/EAN: 9780787962111
Omtale: Leap to Globalization
Whereas previous research concentrated on articulating what global strategies look like in large multinational companies with decades of experience in operations abroad, "The Leap to Globalization" focuses on how globalizing is realized over time in companies that start from a narrow geographic base. Three characteristics differentiate globalizing as observed in current practice from simple international expansion. First, globalization implies a redefinition of customer value; second, globalizing is an entrepreneurial process that transforms the company; and third, speed plays an essential role in globalization.

Til toppen

Flere bøker av Harry Korine og Pierre-Yves Gomez: