Managing Global Strategy (Heftet)

Developing an Effective Strategy in International Business

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Forfatter:
Innbinding: Heftet
Utgivelsesår: 2020
Antall sider: 170
Forlag: Taylor & Francis Ltd
Språk: Engelsk
ISBN/EAN: 9780367462857
Kategori: Markedsføring
Omtale Managing Global Strategy
This concise, practical textbook clearly explains how to go about developing and implementing a global strategy for any organization, from Born Global start-ups, to more established large companies struggling to manage their global extensions, to nonprofits including non-governmental organizations (NGOs) and charities.


Written clearly and concisely, this volume brings together multiple tools, models and frameworks into one resource to guide a successful global strategy development and implementation process. Issues covered include:


* Internal and external environmental analyses;


* Cross-cultural communication;


* Structural considerations;


* Leadership and motivation;


* Foreign market entry, mergers, alliances and acquisitions.


Upper-level undergraduate and postgraduate students of global business will appreciate this accessible guide to a highly complex endeavor, as will practicing managers in global organizations seeking a ready reference. Instructors will also value the outline of a semester-long project keyed to the book, developed and tested by the author.

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