Omtale Marketing : broadening the horizons

The aim of this book is to provide a wider perspective of the marketing field, particularly at a time when the field of marketing is expanding and developing in new and different directions. Unlike the more traditional literature, this book affords a deeper insight into the new marketing avenues of services marketing, business-to-business marketing and relationship marketing. Several other relevant marketing-related areas are also presented.

An international team of distinguished authors contribute their expertise, which provides a comprehensive overview of recent marketing developments. Such a broad and deep coverage of the field makes this book particularly suitable for undergraduate-level marketing courses. In addition to offering students a wide-ranging appreciation of modern marketing theories, it provides a firm foundation for further studies and contributes towards an enriched professional understanding.

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Flere bøker av Stefan Lagrosen, Göran Svensson, Stefan Lagrosen, Göran Svensson, Anders Pehrsson, Evert Gummesson, Bo Edvarsson, Anders Gustafsson, Lars Witell, Hans Jansson, Yvonne Lagrosen, James R. Stock, Tony Apéria, Tomas Nilsson, Claes M. Hultman, Gerald E. Hills, Svante Andersson, Greg Wood, Joe Hair og Arthur Money: