Marketing (Innbundet)

Forfatter:

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Forfatter: , og
Innbinding: Innbundet
Utgivelsesår: 2010
Antall sider: 804
Forlag: Cengage Learning, Inc
Språk: Engelsk
ISBN/EAN: 9781439039427
Omtale Marketing
You experience marketing through billboards, television commercials, and even in the cereal aisle at the grocery store. Now MARKETING, Eleventh Edition--with its engaging presentation of concepts--will bring forward how much the principles of marketing play a role in your day-to-day life. With coverage of current marketing practices and exciting new features, Lamb, Hair, and McDaniel's MARKETING, Eleventh Edition, will have you saying, "Now that's marketing."

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