Marketing Destinations and Venues for Conferences, Conventions and Business Events (Heftet)

Serie: Events Management 

Forfatter:

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Forfatter: , , og
Innbinding: Heftet
Utgivelsesår: 2006
Antall sider: 296
Forlag: Taylor & Francis Ltd
Språk: Engelsk
Serie:
ISBN/EAN: 9780750667005
Omtale Marketing Destinations and Venues for Conferences, Conventions and Business Events
Marketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as:

* Trends and issues in destination and venue marketing
* Strategic marketing planning, ROI and strategy evaluation
* Destination and venue selling strategies
* Future challenges, opportunities and supply-side developments

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