Marketing Financial Services (Heftet)

Forfatter:

og

Forfatter: og
Innbinding: Heftet
Utgivelsesår: 1995
Antall sider: 420
Forlag: Taylor & Francis Ltd
Språk: Engelsk
ISBN/EAN: 9780750622479
Kategori: Markedsføring
Omtale Marketing Financial Services
Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevant case studies have also been added.

Combining analysis of principles, concepts and techniques with sound practical advice, 'Marketing Financial Services' is ideal for students on degree and postgraduate courses, including Chartered Institute of Bankers.

There is also a tutor resource pack to accompany the case studies in this textbook.

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