Marketing Management (Innbundet)

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Innbinding: Innbundet
Utgivelsesår: 2009
Antall sider: 928
Forlag: Pearson Education Limited
Språk: Engelsk
ISBN/EAN: 9780273718567
Kategori: Organisasjon og ledelse
Omtale Marketing Management
The American edition of Marketing Management is the world's leading marketing text because its content and organization consistently reflect changes in marketing theory and practice . This new European Edition of Marketing Management has been inspired by the American edition and explores the challenges facing European marketing practitioners, with all the case studies and exercises newly re-written for European students.

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