Marketing Management: An Asian Perspective (Heftet)

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Forfatter: , , , og
Innbinding: Heftet
Utgivelsesår: 2013
Antall sider: 873
Forlag: Pearson Education Centre
Språk: Engelsk
ISBN/EAN: 9789810687977
Omtale Marketing Management: An Asian Perspective
For undergraduates studying Marketing Management courses



Marketing Management: An Asian Perspective, 6/E continues to showcase the excellent content that Kotler has created with examples and case studies that are easily recognized. This enables students to relate to and grasp marketing concepts better.

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