Marketing Management (Arab World Editions) with MyMarketingLab Access Card (Blandet mediaprodukt)

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Innbinding: Blandet mediaprodukt
Utgivelsesår: 2012
Forlag: Pearson Education Limited
Språk: Engelsk
ISBN/EAN: 9781447925217
Omtale Marketing Management (Arab World Editions) with MyMarketingLab Access Card
This first edition of Marketing Management offers a unique perspective on the people, the markets, and culture of the Arab world. The adapting authors of this book, Baalbaki, Shamma and Hassan, have first-hand experience of the region and have used this knowledge to create a resource especially designed for this part of the world. Available in summer 2012, this book is a first of its kind, combining international marketing theory with an Arab perspective.

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