Marketing Management Plus New MyMarketingLab with Pearson Etext -- Access Card Package (Blandet mediaprodukt)

Forfatter:

og

Forfatter: og
Innbinding: Blandet mediaprodukt
Utgivelsesår: 2011
Antall sider: 816
Forlag: Pearson Education (US)
Språk: Engelsk
ISBN/EAN: 9780132606226
Kategori: Markedsføring
Omtale Marketing Management Plus New MyMarketingLab with Pearson Etext -- Access Card Package
Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab-Pearson's online tutorial and assessment platform.

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