Marketing Plan Handbook and Pro Premier Marketing Handbook Package (Blandet mediaprodukt)

Forfatter:

og

Forfatter: og
Innbinding: Blandet mediaprodukt
Utgivelsesår: 2010
Forlag: Pearson Education (US)
Språk: Engelsk
ISBN/EAN: 9780132105200
Kategori: Organisasjon og ledelse
Omtale Marketing Plan Handbook and Pro Premier Marketing Handbook Package
For marketing courses that focus on creating a marketing plan. A step-by-step guide to creating a customized marketing plan. The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan. The fourth edition includes dozens of new examples, a new conceptual model, and current coverage of the latest developments found in marketing today.

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