Marketing: Real People, Real Decisions Pack, Plus MyMarketingLab with Pearson Etext
Were you looking for the book with access to MyMarketingLab? Buy Marketing: Real People, Real Decisions pack, plus MyMarketingLab with Pearson eText, 2/e (ISBN 9780273758594) and save 40%. Imagine you are Dr Steve Perry, Commercial Director of Visa Europe the world's leading electronic payment system and one of the top ten sponsors of the Olympics, Para Olympics and FIFA World Cup. Visa have developed V PAY which is the first trans European chip and pin payment system and the question facing Dr Steve Perry was, how does Visa Europe try to move European banks over to V PAY as the preferred payment card solution? Need extra support? This product is the book alone, and does NOT come with access to MyMarketingLab. This title can be supported by MyMarketingLab, an online homework and tutorial system which can be used by students for self-directed study or fully integrated into an instructor's course. You can benefit from MyMarketingLab at a reduced price by purchasing a pack containing a copy of the book and an access card for MyMarketingLab: Marketing: Real People, Real Decisions pack, plus MyMarketingLab with Pearson eText, 2/e (ISBN 9780273758594).
Alternatively, buy access online at www.MyMarketingLab.com. For educator access, contact your Pearson Account Manager. To find out who your account manager is, visit www.pearsoned.co.uk/replocator