Marketing Research, Global Edition (Heftet)

Forfatter:

, og

Forfatter: , og
Innbinding: Heftet
Utgivelsesår: 2019
Antall sider: 528
Forlag: Pearson Education Limited
Språk: Engelsk
ISBN/EAN: 9781292318042
Kategori: Markedsføring
Omtale Marketing Research, Global Edition
For courses in global marketing.



A conceptual approach and introduction to the field of marketing research



Written with an emphasis on the practical application of marketing research methods, Marketing Research teaches the basic fundamental statistical techniques needed to analyse market data. The 9th Edition has been updated to offer the most current insights on forces shaping marketing research, including the widespread adoption of infographics, a pronounced shift toward mobile marketing research, and the impact of big data. Additionally, an updated and integrated case study throughout the text helps students relate the material to the real world -- and their future careers.

Til toppen