Marketing the e-Business (Heftet)

Serie: Routledge eBusiness 

Forfatter:

og

Forfatter: og
Innbinding: Heftet
Utgivelsesår: 2002
Antall sider: 368
Forlag: Taylor & Francis Ltd
Språk: Engelsk
Serie:
ISBN/EAN: 9780415256018
Omtale Marketing the e-Business
Since the much-hyped dot.com crash, treading the e-business path can be daunting. In these increasingly uncertain and cynical times, this useful text unpicks the challenges of e-Marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies. Topics include:



*Multi-channel marketing strategies
*Change Management
*Lessons learned from the dot.com crash
*Branding, e-Retail and relationship building
*Digital divides, privacy and data security.



Providing a new approach to the subject matter, this book analyses the benefits of e-Marketing as a tool for improving efficiency and effectiveness rather than business revolution. Considering the practicalities of marketing in an e-Business context, it is the first book of its kind to voice such a rigorous argument for the importance of e-Marketing, and a crucial text for anyone studying or practicing e-Business.

Til toppen

Flere bøker av Charles Dennis og Lisa Harris:

Bøker i serien