Relationship Selling (Innbundet)



Forfatter: og
Innbinding: Innbundet
Utgivelsesår: 2009
Antall sider: 480
Forlag: McGraw-Hill Education - Europe
Språk: Engelsk
ISBN/EAN: 9780073404837
Omtale Relationship Selling
Now available in its third edition, "Relationship Selling" has struck a chord with instructors and students throughout the selling discipline. As its title suggests, "Relationship Selling" focuses on creating and maintaining profitable long-term relationships with customers, highlighting the salesperson as an essential element in communicating value to customers. This same approach is used successfully at firms throughout the world - no surprise given the extensive real-world sales and consulting experience of this author team. From its numerous role-plays and pedagogical aids to its student-friendly style and stellar teaching support, "Relationship Selling" is a fast-rising favorite of students and instructors alike.

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