The true story of a bumbling and undistinguished television producer who discovered Keith Floyd - and inadvertently changed the landscape of cookery programmes forever to give rise to the phenomenon of the 'celebrity chef'.
As the producer behind the phenomenally successful Keith Floyd and Rick Stein BBC cookery programmes, David Pritchard had unique view of what went on behind the scenes of the programmes that inspired the event of modern television chefs as we know them today.
But back then, when David first met Floyd in his Bristol bistro, he was one of a kind. Charismatic, with a slight erratic edge, always happy to have a slurp of wine or two, and not afraid to say exactly what he thought on air, Floyd was a revelation, a chef that television had not seen the like of before. David shares the overwhelming excitement that went into making the early Floyd series - from sitting down to a silver service dinner aboard a tiny fishing trawler heading out of the Plymouth Sound, to attempting abortive hot-air balloon adventures over Alsace.
Twenty-five years ago, no one could have foreseen the incredible popularity commanded by food programmes on television today. Now we have a whole army of chefs representing virtually every single personality trait from sexy to aggressive, to young and experimental. But it was Floyd that started it all.
Tangled up amid the tales of the bust-ups, the botched camera shots and the exquisite regional food are reminisces about David's life growing up in ration-starved, post-war Britain. Also containing snapshots of life behind the scenes of sixties television-making and spanning the era from when avocados were virtually unheard of to a time when the term 'foodie' has gained an almost cult-like status, this is an outstanding memoir from the producer who single-handedly changed the face of food as we know it today.