Strategic Brand Management: Global Edition (Heftet)

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Innbinding: Heftet
Utgivelsesår: 2012
Antall sider: 592
Forlag: Pearson Education Limited
Språk: Engelsk
ISBN/EAN: 9780273779414
Omtale Strategic Brand Management: Global Edition
For students, managers and senior executives studying Brand Management.
Keller's market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using locally applicable examples that include Scoot, Hyundai, Etisalat, Qantas, Uniqlo, Mambo.



This Global Edition has been edited to include enhancements making it more relevant to students outside the United States. The editorial team at Pearson has worked closely with educators around the globe to include:

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