Strategic Brand Management (Heftet)

Building, Measuring, and Managing Brand Equity

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Innbinding: Heftet
Utgivelsesår: 2007
Antall sider: 720
Forlag: Pearson Education (US)
Språk: Engelsk
ISBN/EAN: 9780132336222
Omtale Strategic Brand Management
For students, managers and senior executives studying Brand Management. Keller, Strategic Brand Management, 3e provides insights into how to create profitable brand strategies by building, measuring, and managing brand equity.

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