Strategic Management of Technological Innovation (Heftet)

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Innbinding: Heftet
Utgivelsesår: 2016
Antall sider: 336
Forlag: McGraw-Hill Education
Språk: Engelsk
ISBN/EAN: 9781259539060
Omtale Strategic Management of Technological Innovation
Analyze. Formulate. Implement.

Melissa Schilling's Strategic Management of Technological Innovation, 5e approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.

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