Strategic Management: Theory & Cases (Innbundet)

An Integrated Approach

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Innbinding: Innbundet
Utgivelsesår: 2014
Antall sider: 896
Forlag: Cengage Learning, Inc
Språk: Engelsk
ISBN/EAN: 9781285184487
Omtale Strategic Management: Theory & Cases
This leading strategy text presents the complexities of strategic management through up-to-date scholarship and hands-on applications. Highly respected authors Charles Hill, Gareth Jones, and Melissa Schilling integrate cutting-edge research on topics including corporate performance, governance, strategic leadership, technology, and business ethics through both theory and case studies. Based on real-world practices and current thinking in the field, the eleventh edition of STRATEGIC MANAGEMENT features an increased emphasis on the changing global economy and its role in strategic management. The high-quality case study program contains 31 cases covering small, medium, and large companies of varying backgrounds.

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