Strategic Writing (Spiral)

Multimedia Writing for Public Relations, Advertising and More

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Innbinding: Spiral
Utgivelsesår: 2008
Antall sider: 272
Forlag: Pearson Education (US)
Språk: Engelsk
ISBN/EAN: 9780205591626
Kategori: Markedsføring
Omtale Strategic Writing
Strategic Writing emphasizes the strategic, goal-oriented mission of high-quality media and public relations writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. Featuring a spiral binding, numerous examples and a user-friendly "recipe" approach, Strategic Writing 2nd edition is the ideal writing guide for public relations as well as for other disciplines.

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