The Future of Service Post-COVID-19 Pandemic, Volume 2 (Innbundet)

Transformation of Services Marketing

Serie: The ICT and Evolution of Work 

Innbinding: Innbundet
Utgivelsesår: 2021
Antall sider: 264
Forlag: Springer Verlag, Singapore
Språk: Engelsk
ISBN/EAN: 9789813341333
Omtale The Future of Service Post-COVID-19 Pandemic, Volume 2
This book adds to the discussion from Volume 1 by providing insights and stimulating new thinking about the changing nature of services and marketing, service work and workers, and service experiences during and after the COVID-19 pandemic in 2020, particularly focusing on services marketing. This book serves as a useful resource for business practitioners and academics in the areas of service management and marketing responses during a pandemic. Each chapter deals with specific current issues within these industries due to COVID-19 and issues that will come up post-pandemic. As COVID-19 is expected to change the service practice and promote the utilization of novel methods, such as untact marketing, untact service, telecommuting, alternative work arrangements, job crafting, and new work skills, a range of examples and cases are provided to elaborate on applying these emerging new concepts within the service sector.

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