The Marketisation of Higher Education (Innbundet)

Concepts, Cases, and Criticisms

Serie: Marketing and Communication in Higher Education 

Innbinding: Innbundet
Utgivelsesår: 2021
Antall sider: 466
Forlag: Springer Nature Switzerland AG
Språk: Engelsk
Serie:
ISBN/EAN: 9783030674403
Kategori: Psykologi
Omtale The Marketisation of Higher Education
This edited volume explores the nature, scope, and consequences of the marketisation of higher education. Chapters identify different practices which reflect the marketisation of higher education, and offer various perspectives on the policies and procedures which stimulate and regulate it. The volume takes a holistic approach, following the notion that the marketisation of higher education both drives and is driven by the universities which form the higher education market.

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