Truth About Creating Brands People Love, The (Heftet)

Serie: Truth About 



Forfatter: og
Innbinding: Heftet
Utgivelsesår: 2009
Antall sider: 224
Forlag: Pearson Education (US)
Språk: Engelsk
ISBN/EAN: 9780137128167
Omtale Truth About Creating Brands People Love, The
Branding: secrets revealed, best practices explained, pitfalls exposed!

* The truth about positioning brands and developing brand meaning

* The truth about brands as corporate profit drivers

* The truth about advertising, pricing, segmentation, and more

Simply the best thinking

the truth and nothing but the truth

This book reveals the 51 bite-size, easy-to-use techniques for building great brands-and keeping them great.

"I recommend this punchy, provocative book that uses vivid case studies to remind us of 51 truths about brands."

DAVID AAKER, Vice-Chairman, Prophet and Author of Building Strong Brands and Spanning Silos

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