Winning At Innovation (Innbundet)

The A-to-F Model



Forfatter: og
Innbinding: Innbundet
Utgivelsesår: 2011
Antall sider: 272
Forlag: Palgrave Macmillan
Språk: Engelsk
ISBN/EAN: 9780230343436
Omtale Winning At Innovation
Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation.

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